From $0 to $46M

From less than 200 sales on their Amazon listing to 8 figures, we took them to the next level.

CATEGORY
Full Service Growth Partner
CLIENT

Supplements

COMPLETED

January 15, 2024

Case Study: From $0 to $46M
Supplement Brand to the Top

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June: The First Client Breakthrough

‍We launched our first TikTok Shop brand in June 2023, taking it from $0 to $18,000 a day. This wasn’t just a good start—it was a statement. We knew the game, and we're waiting for the ultimate viral brand.

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The Challenge

‍Our success caught attention, and not all of it was good. Multiple six-figure stores were flagged and shut down. So we had to adapt quickly to the new platform.

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Partnership Power‍

We built a new relationship with TikTok Reps, securing real-time service and a solid partnership. This was a strategic alliance, setting the stage for bigger wins.

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Scaling with Precision‍

With new SOPs launched at scale, every move was calculated, every action deliberate. This wasn’t growth for the sake of testing; it was scaling with purpose now.

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Demand Explosion‍

We received 420+ sample requests and quickly identified the top 150 creators for maximum impact. The goal was to introduce the product at volume with creators that had a track record of high views.

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Content Ambassadors‍

We assembled a team of ambassadors, training them to master TikTok Shop videos. Their daily content kept the brand in the spotlight, driving engagement and sales. This wasn’t just content—it was a content machine.

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The Viral Launch‍

We prepared, we launched, and we hit $3,000 a day. From 200 sales to over 60 million views in just two weeks, we didn’t just go viral—we went unstoppable. The next hurdle? Keeping up with inventory.

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$1M Month Milestone‍

With a successful inventory update and creative bundling strategies, we hit our first $1M month in November. This wasn’t just about meeting demand—it was about exceeding expectations.

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Doubling Down‍

We saw the power of bundles and doubled our creator team, pushing revenue to $2M a month. This wasn’t just scaling—it was domination.

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$46M and Counting‍

Scaling over $12M+ in revenue, we saw a massive spillover onto Amazon, propelling us to over $46M in total revenue. This wasn’t just growth—it was market leadership.

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